An impressive food photography portfolio is needed if you want to develop and market your business or want to be hired by the best companies. There are many factors that you need to know to create your stunning online portfolio on food photography. Here is your guide on the essentials for food photography for the web.
Professional-Level Portfolio on Food Photography for the Web
How you present yourself plays a big role in your success as a creative professional. Contents and images are the necessities in working in this industry. To withdraw your full potential, you must know how to properly create your materials or content and how you present or organize them on your website or online portfolio.
Many creative artists are using different social media platforms to expose their work to many audiences however social media platforms can be restrictive in terms of design, branding, or layout. Making a professional-looking and significant food photography portfolio can help you take full control of your online presence and pubic image. You can draw website traffic to your website from your social media and showcase your art and work on your website. Creating an online food photography portfolio needs certain points or basics that you need to consider such as format, landing page, design, biography, and contact details.
Aside from aesthetics, it is important to decide on the type of gallery format that will most appreciate your work to your viewers. In addition to that, you need to weigh up and deliberate the navigation and layout that you will use on your online portfolio.
If you want your viewers to straightly get an overview of your work the moment they land on your webpage, you can feature all your best work in a single “best-of” style layout on your website. Apart from that, you can also create a breakdown layout or feed style on your website showing the different types of food or styles of food photography that you do. You can do separate galleries for motion work, sweets, savoury dishes, and beverages. This will make it easier for the viewers or clients to identify and see the kind and style of food photography that you use.
It is also important that your work is label clearly and similar subjects can be linked together to create more traffic on your pages or for your client to see more of your work. A mood board can greatly help you find inspirations and examples of photography styles that you want to incorporate into your work. You also need to consider the requirements of your potential clients and you get ideas and perspective on other food photography portfolio online. There are a wide array of formats that you can do or get inspiration with such as themed galleries and narrative styles.
Others may already be familiar with your work and style but there are millions of possible viewers that don’t know. Hence, you must showcase your skill and make it easier for your new audience to understand and identify the work that you do. Recognizing your strength and present it on your landing page can increase the attention of your viewers and hook them up to see more of your portfolio.
If you want more people to find your page on search engines, consider an SEO company to help you with that.
The main purpose of creating an online food photography portfolio is to show off your work and improve your business or get you a job. Since the objective is kind of broad, you can easily forget this when you start to put many contents on your website.
In establishing yourself or your work as a professional brand, the design of your food photography portfolio is extremely important. Bad designs can make your online presence look cheap and it also not good to go with over-the-top designs that don’t match your aesthetic. Most visitors can identify if your graphic design is appropriate for your website. Avoid being overly creative or quirky with your portfolio design. Make your photography and style pop out and leave enough space so that your website is pleasing to the eye.
Contact Details and Biography
Once you get the attention of your viewers on your skills and work on food photography, they will also need to know about yourself as a professional and your story or journey with your career. You can reassure clients and inspire viewers with a clear, well-written, and informative biography by creating an About Me page on your website. Furthermore, you can create a separate contact detail page where you can mention your emails, social media, and the location that you are based at. Potential clients and jobs can contact you easier and know if you are a local or not.
With these, you can hopefully start your portfolio or have an idea of what you need in starting your food photography for the web. Whatever you decide on, just be yourself, be original, have fun doing what you love, and inspire the world.